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What You Have to Know Regarding the People Also Ask Feature
The People Also Ask feature is a series of such dynamically loading questions that are actually related to the first searched query that shows in the search results on the desktop and mobile. When a certain user clicks on the question in such PAA feature, there is a drop-down showing up the featured snippets which are termed quick answers from another search result.
For many PAA results, every time that the user would be clicking such extra PAA question, the new dynamically loading question would then be shown below. Also, there have also been some instances of a lot of PAAs but there are more that stop after a series of new questions. It was in the summer of 2015 that such PAA feature was initially shown. Be aware that the organic search feature is essentially a part of the ongoing efforts of Google to be able to improve such search experience as well as to keep the searches in such Google interface much longer.
Know that unlike such featured snippets, the People Also Ask feature is certainly moving around the first page of these result pages. However, a lot of the PAAs showed below on the first SERP.
What you must know is that the People Also Ask feature has really grown in popularity at the time that Google first debuted this in 2015. It is quite important for you to know that the PAA is considered to be one of the quickest growing search result page features and this is a lot faster even to those featured snippets which are known as quick answers.
What you have to know is that the PAAs show in seventy percent of all those search results with such featured snippet and show to be using the same source to answer the featured snippets as well as PAA questions. What you must know that this means that ranking such answer to a featured snippet and that PAA question may lead to many cases of exposure. You have to know that one PAA can actually appear in over 20 search result pages.
If you try to rank like the answer in People Also Ask question, you have to optimize in the same way like how you would for that featured snippet. It is very important that you actually answer the question in a clear, concise and authoritative way. Taking such question or answer approach to content provides a lot better user experience through aligning to the user intent with the pertinent content.
It would be great that you go through the website so that you will be able to get more info on the benefits of Google expanding the People Also Ask feature. In doing so, you will be able to learn more on the advantages of using the PAA.
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